The creation of the persona that we know as “Andy Warhol” may not be, as some are saying, his greatest artistic achievement, but it was certainly his first priority. “If you wear a wig, everybody notices. But if you then dye the wig, people notice the dye.” That was basic Warhol – work with the surface, go for the joke, deflect attention from whatever there is about you that’s unattractive.
The World of Warhol
New York magazine, March 9, 1987